Introduction
Google’s algorithm updates are always a hot topic in the SEO community, and the March 2024 Core Update is no exception. In this blog post, we’ll delve into the details of this major update and explore the quality improvements that accompany it. If your website was impacted from this update you can contact us to learn more about what you can do to improve the situation.
The Google March 2024 Core Update: What Is It?
The March 2024 Core Update marks a significant algorithmic change aimed at enhancing search results. Google periodically rolls out core updates to augment its ability to assess content quality and relevance. Unlike minor tweaks, core updates can cause seismic shifts in search rankings.
Impact on Websites
If you’ve noticed changes in your website’s performance post-March 2024, you’re not alone. Many websites have experienced fluctuations in rankings, traffic, and visibility. Some have seen positive impacts, while others have faced challenges.
What to Do if Your Site Is Affected
1. Assess Your Content:
To adapt to the update, it’s crucial to critically evaluate your content. Is it genuinely helpful, relevant, and original? Eliminate thin or duplicate content. Consider user intent; does your content align with what searchers are looking for? If the content was genuinely useful before you don’t need to change it.
2. User Experience Matters:
Given Google’s increasing emphasis on user experience, optimize your site for speed, mobile-friendliness, and accessibility. Improve your site’s overall usability and navigation for a smoother user journey. Also for blogs/articles we recommend using a table of contents.
3. E-A-T (Expertise, Authoritativeness, Trustworthiness):
E-A-T remains crucial. Showcase your expertise and authority in your niche. Build trust by citing reliable sources and maintaining a transparent About Us page.
4. Backlink Profile:
Conduct an audit of your backlinks. Remove toxic or spammy links and prioritize quality over quantity.
Quality Improvements
Google’s commitment to quality extends beyond core updates. Recent improvements include:
Algorithmic Enhancements:
Google continually fine-tunes its algorithms to surface helpful information and reduce low-quality, unoriginal content. So make sure your content is helpful before anything.
Content Freshness:
Regularly updating your content is paramount to staying relevant. Consider repurposing old content or adding new insights to maintain freshness.
Structured Data and Rich Snippets:
Implement structured data to enhance search results and improve visibility and click-through rates with rich snippets. Link to your subpages or other articles if they are relevant.
Conclusion
The March 2024 Core Update signifies a big shift. Staying informed, adapting your strategies, and prioritizing quality are essential. Remember, SEO is a marathon, not a sprint. Continuously monitor your site’s performance and adjust as needed to thrive in the ever-evolving search landscape. Contact Kico Web Agency for more information.
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